THE CLIENT

Twisted GOAT

Twisted GOAT is a versatile tie down tool meant to replace bungee cords, ratchet straps, cable ties and ropes. It is an industrial strength twist tie, able to hold an impressive 1,000lbs tensile weight.

When I joined the team, Twisted GOAT already had a logo, but no brand identity. They needed a story, and consistent brand elements, an engaging e-commerce website, lifestyle product photography, product packaging, retail displays, trade show booth design, social media graphics, effective marketing materials, a retail and investor pitch deck, email marketing, and more. We worked closely together for months to build a strong, reliable hardware brand, create the right connections, and expand into retailers nationwide.

SERVICES PROVIDED

Brand Identity & Management
E-Commerce Website Design
Product Packaging
Lifestyle Photography
Retail Displays
Marketing Materials
Trade Show Booth Design
Pitch Deck (Retailer + Investor)
Social Media Graphics
Creative Direction

LOGO & LOGO MARKS

The symbol of the goat with twisted horns was not my original creation, but it quickly became our ‘mascot’ that we used to build a brand story and identity. That symbol, combined with the main brand colours, quickly made Twisted GOAT an easily recognizable and trusted tool nationwide.

COLOR PALETTE

FONT PACK

PRODUCT PACKAGING & PHOTOGRAPHY

The brand had already begun producing their product with packaging, but the design was lackluster, not catching the eye of retailers or consumers, and many potential customers were missed because they simply didn’t understand what/who it was for.

Hardware is a saturated and competitive market, that needs to meet certain markers for advancement and shelf space. With this in mind, I created a new set of lifestyle photos showcasing the product in its primary use cases, as well as an illustration of their hero and mini product to demonstrate its differences from other seemingly similar products. We then used these new images in updated packaging design, that was eye catching, informative, and converting effectively.

CUSTOM ILLUSTRATION

WEBSITE DESIGN

INTERACTIVE CUSTOMER USE CASES

QR CODE LANDING PAGE

MARKETING & SOCIAL MEDIA

TRADE SHOW DESIGN

RETAIL DISPLAYS

MARKETING & PRINT MATERIALS

Kyle Kilcherman, CEO of Twisted GOAT & President of Pathfinder Brand Solutions

Working with MJ has been an absolute game-changer for our business at Twisted GOAT. Her creativity, attention to detail, and strategic approach to design and marketing have significantly elevated our brand presence and helped us stand out in a competitive market. From stunning visuals to impactful direct-to-consumer campaigns MJ consistently delivers exceptional results that exceed our expectations. Her professionalism, responsiveness, and collaborative spirit make her a pleasure to work with. I highly recommend MJ to anyone looking for top-notch graphic design, web design and marketing expertise.